Privacy Policy

Effective Date: 10 January 2025
Company Name: Etaerc (Pty) Ltd
Company Location: Pretoria, South Africa
Website: www.etaerc.tech

1. Introduction

Etaerc respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your personal data in line with the Protection of Personal Information Act (POPIA) of South Africa.

By using our website, chatbot, AI tools, or any of our services, you agree to the practices outlined below.

2. What Information We Collect

We may collect the following types of personal information:

  • Contact details: Name, email address, phone number, WhatsApp number, Telegram handle

  • Business data: Company name, website, industry

  • Interaction data: Pages visited, chatbot interactions, inquiry forms, cookies

  • Client inputs: Details you submit for brand scans, consultations, or project briefs

  • Payment information: (Only if required for purchases — securely processed via third-party platforms like Paystack or Stripe)

3. How We Use Your Information

We process your data for the following purposes:

  • To provide you with AI-powered branding, automation, and SaaS services

  • To communicate with you about your projects, queries, or support requests

  • To improve our website, tools, and user experience through analytics

  • To send updates, promotional content, or AI insights (only if you’ve opted in)

  • To comply with any legal or contractual obligations

4. Legal Basis for Processing

Under POPIA, we process your personal information based on:

  • Your explicit consent

  • The need to perform our contractual obligations

  • Our legitimate interest in running and improving our services

  • Compliance with legal obligations

5. How We Share Your Information

We may share your personal data with:

  • Trusted service providers (e.g., hosting platforms, payment processors, CRM tools)

  • Team members responsible for delivering your AI services

  • Legal or regulatory bodies where required by law

We will never sell or rent your personal information.

6. Data Security

We take reasonable technical and organizational measures to protect your data from loss, misuse, unauthorized access, or disclosure. These include:

  • Secure hosting environments

  • Encrypted API integrations

  • Role-based access to client data

  • Regular data backups and monitoring

7. Your Rights Under POPIA

As a South African user, you have the right to:

  • Access your personal data

  • Correct or update your personal data

  • Request deletion of your data

  • Withdraw consent for marketing communication

  • Lodge a complaint with the Information Regulator of South Africa

You can contact us anytime at privacy@etaerc.tech to exercise your rights.

8. Cookies and Tracking

We use cookies to:

  • Improve website performance

  • Personalize user experiences

  • Collect anonymized analytics

You can manage cookie settings via your browser or our cookie consent tool.

9. Third-Party Links

Our site may contain links to third-party services or tools. We are not responsible for their privacy practices. We recommend reviewing their privacy policies.

10. Updates to This Policy

This policy may be updated periodically to reflect legal, operational, or technological changes. We’ll notify you of any significant updates via our website.

11. Contact Us

If you have questions, concerns, or requests regarding your personal data, contact us at:

📧 Email: privacy@etaerc.tech
📍 Address: Pretoria, Gauteng, South Africa